Breathe new life into your running

Running Forever offers bespoke coaching, workshops, weekend retreats, guided runs and adventures.

We are a social enterprise on a mission to help runners forge a lifetime habit with greater fulfilment, improved performances and more fun. We use our profits to fund Learn to Run courses and other local projects. We have weekly running groups in Rye, Tenterden and Ashford.

Running Forever brings together the passion, expertise and experience of husband and wife team, Jeff Pyrah and Sam Murphy. Both lifelong runners and qualified coaches, we live and breathe running – be it for pure pleasure, exploration, personal challenge or competition.

We are based in Rye, a historic East Sussex town perched on a hill, with the English Channel on one side and miles of countryside on the other. A run with us can take you through ancient woodland, rolling countryside and apple orchards, across the vast expanse of Romney Marsh and along miles of sandy beach. We love where we live and look forward to sharing it with you.


Murphy’s Lore columnist in Runner’s World magazine and author of the bestselling Run for Life, Sam is a UKA-qualified endurance coach with more than a decade’s experience and expertise in running form and injury prevention.

Jeff and Sam


Current British Masters Trail and Marathon Champion V45 and a former winner of the Beachy Head Marathon and Wendover Woods 50-mile race, Jeff is a UKA-qualified endurance coach and fell running leader.