Breathe new life into your running
Running Forever offers bespoke coaching, workshops, weekend retreats, guided runs and adventures.
We are a social enterprise on a mission to help runners forge a lifetime habit with greater fulfilment, improved performances and more fun. We use our profits to fund Learn to Run courses and other local projects. We have weekly running groups in Rye, Tenterden and Ashford.
Running Forever brings together the passion, expertise and experience of husband and wife team, Jeff Pyrah and Sam Murphy. Both lifelong runners and qualified coaches, we live and breathe running – be it for pure pleasure, exploration, personal challenge or competition.
We are based in Rye, a historic East Sussex town perched on a hill, with the English Channel on one side and miles of countryside on the other. A run with us can take you through ancient woodland, rolling countryside and apple orchards, across the vast expanse of Romney Marsh and along miles of sandy beach. We love where we live and look forward to sharing it with you.
SAM MURPHY
Murphy’s Lore columnist in Runner’s World magazine and author of the bestselling Run for Life, Sam is a UKA-qualified endurance coach with more than a decade’s experience and expertise in running form and injury prevention.
JEFF PYRAH
Current British Masters Trail and Marathon Champion V45 and a former winner of the Beachy Head Marathon and Wendover Woods 50-mile race, Jeff is a UKA-qualified endurance coach and fell running leader.
Testimonials
The retreat was an absolute blast and I learnt loads.Rick Pearson
Working with Sam took my training to a whole new level. Many of the workouts were completely new to me and so much better than what I'd been doing on my own. Best of all, it was tailored to me.Richard Shaul
I loved the retreat – it totally reinvigorated my running, which is just what I needed.Tricia Coleman
The retreat met my expectations perfectly. It was a relaxed and sociable non- competitive environment. Thank you both for an enjoyable and inspiring weekend.Carmen Kearney
The coaches are amazing. Not only has my fitness improved, but so has my self-belief that I can achieve more than I ever dreamed I could.Lesley Lambeth
Had a great time on the Beachy Head Trail Adventure today. Well organised, very informative and great fun.Tony Richardson
Sam and Jeff are great hosts, and got the right balance between fun and challenge, whatever your level of running ability.Katie Walding
The retreat exceeded my expectations. The coaching was second to none.Kate Barlow
Loads of fun running the 1066 trail with Running Forever! A lovely group who ran together - beautiful views and interesting history, and stops for cream tea and beer. The way running should be!Dan Jones
Fantastic workshop. I came away with a better understanding of how I was running and what I could do to improve. Such an eye opener!Jane Elcombe
Fantastic weekend with Sam and Jeff on the 1066 trail adventure. So well organised and friendly, loved the pub and tea room stops, the countryside and the company. Would definitely recommend!Jo Daniels